How We Work
All Strategic Management Consulting and Creative Direction work is handled directly by our two Principals and our
high-level Associates.
STRATEGIC CONSULTING
We meet directly with your management and development teams, ask a lot of questions, research the competitive environment, look at trends,
engage in dialog, listen and observe. Then we draft the strategic document(s) and creative brief(s) pertinent to your needs. The drafts are subject
to further dialog and finalized. A tactical roadmap is then developed. Our strategic work is direct, no-nonsense and to the
point.
IMPLEMENTATION
Once we have helped you develop your strategic plan and have outlined the creative direction, there are three options for our involvement in
project implementation:
Option 1. We can work directly with your existing teams, (including technology vendors and other marketing, PR and ad agencies),
overseeing implementation.
Option 2. We can help you evaluate talent and assemble a dedicated, internal team.
Option 3. We can also act as an agency for creative and technology development, bringing onboard a number of associates with proven talents in all relevant
disciplines.
Hiring us as strategists does not obligate you to using us as your creative agency.
Our ongoing role is up to you.